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Mike Smith

Directing the creative since 2009

  • Projects
  • About
  • contact

co-branding

After Paul Frank Industries was acquired by Saban Brands, the marketing possibilities were greatly amplified. I was fortunate to take the creative lead on many great projects and partnerships, including collaborations with McDonald’s, Nestle, and PanAm Airlines. Designing custom-branded Happy Meals, chocolates, and travel accessories was a treat!

Paul Frank Happy Meals
 The first Happy Meal utilized my Mondrian packaging program. We used iconic art for this initial assortment as we expected this packaging to expose PF branding to many new eyeballs.
 Story board direction for "McDonald's Happy Meal Paul Frank" commercial. Julius was going to interact with a Mcd's dragon. I was able to reinforce the jetpack campaign and mock-up other fun things I see them doing together. I also provided examples
 The second program was stylized and not core. McD's wanted us to age up a bit and attract their female customers. The result was this fun D.I.Y assortment. I'm loving' it!
Paul Frank + Nestle
 Nestle wanted to create one mold for the Julius chocolate head. I designed seasonal packaging that would keep the product fresh.
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Paul Frank for Pan Am
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