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Mike Smith

Directing the creative since 2009

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macy's balloon

It’s a bird, it’s a plane, it’s… Julius’ Jetpack Journey!. What an amazing experience to take this concept. from turnaround sketches to small-scale mini- models to the final balloon soaring over the streets of New York during the Macy’s Thanksgiving Day Parade. I was fortunate to take the lead on a once in a lifetime opportunity and. I was even flown to South Dakota to take him on his inaugural flight!

Jet Pack Julius
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 That's me! I was lucky enough to march around the University of South Dakota's football field for his first test flight. It was a blast.
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 These fun fact boards were flown to schools across the United States.     
 I used the Macy's Balloon as a launchpad for this international marketing campaign. 
 Tagline: Soaring around the planet and making new friends wherever he touches down!
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