Good skin days ahead.

I was hired by Skin Laundry, a global laser facial medical company with a product line, as a consultant to conceptualize and perform a complete rebranding. Upon completion, was hired full-time as Creative Director to execute and roll out this new identity.

The role required acting independently, without the help of additional designers, and my ability to blend creativity with execution was instrumental during the company’s rapid growth. Over the last 5 years, Skin Laundry has expanded from 15 to 48 clinic locations, $10m to $60m in revenue and from 100 to 300+ employees.

My approach was to bring fun imagery and taglines to destigmatize “scary” lasers. Although the vibes are relaxed and friendly, the service is medical-grade. Skincare is beneficial for everyone, and should be accessible to all ages, races, genders, skin types and skin conditions.